WHAT MAKES YOU BEAUTIFUL is the debut single by British-Irish boy band ONE DIRECTION, from their debut studio album Up All Night.
The video opens with One Direction spending time on a Malibu beach intercut with scenes of them driving an orange campervan. During the second verse, a group of three girls joins the band at the beach; in Harry Styles' bridge solo, he intimately sings to one girl individually. During the final choruses the band and girls are shown sitting around a fire, lighting sparklers and taking photographs.
Sugarscape declared it the "sexiest music video of all time".
At the 4Music Video Honours, the video received the Best Video of 2011 award.
On video sharing website MUZU TV, the video was the fourth most-watched music video of 2011, in the UK.
As of September 2012, the music video has garnered over 240 million Vevo views.
The video won two MTV Video Music Awards for Best Pop Video and Most Share-Worthy Video and earned the group the award for Best New Artist.
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